Posts Tagged Press

More wine culture

What do we mean by democratizing the wine?
We talked about finding the vehicle of communication and production standards that bring us closer to more consumers, eager and curious, but they can feel excluded from a discourse that seems to be only for connoisseurs. Democratizing demystify wine and make it soon. So Cingles Blaus looking to make easy drinking wine with aromas tastes clean and rare, to be appreciated on the table and enjoyed without more, that cause repeated and leave you more than good feelings. The purpose of the winery is that when you transferred the gateway is accessed more wine culture in general, and thus the consumer feel more informed and more confidence in his trial and in future elections.
To achieve this we have developed two parallel and complementary strategies: the creation of wines with an excellent quality / price, and the incorporation of technological innovators in the field of communication to establish the most direct relationship with our consumers.
This tool is called bar code and two-dimensional evolution popularly known barcode.