Posts Tagged ubiquitous code
Cingles Blog
cinglesblog.com continues the natural positioning strategy in the network that created for the winery somosene Cingles Blaus consumers thinking of future generations. What we did was incorporate on their labels two-dimensional codes , better known by name of QR code, thereby opening a new door and promotion conversation between producers and wine lovers and business agents, etc.. In this way we create for Cingles Blaus but also for the community of wine producers, the label endless ending, if that is the will, to the limitations of space for the producer to say what you want from your wine.
cinglesblog.com is the site that everyone can access wherever they are and send a comment about the experience you are living at the time with some of their wines. Just from a mobile you can post comments, access the latest news from the winery, the region where you work, the vicissitudes of the vintage, the findings, a calendar of events around the wine, going round the world from fair to fair. In a word, cinglesblog.com now encrypted in each code for each tag, the user can follow the life and miracles of the winery Cingles Blaus because each bottle will be getting the house keys to activate simply by using your phone to open the door .
With the winery Cingles cinglesblog.com Blaus a step closer to the conversation with wine lovers, to the opening of new markets with affordable and innovative techniques and to establish itself as one of the most modern wineries in Spain.
Once again we thank the trust. Salut!
Cingles Blaus - press
More wine culture
What do we mean by democratizing the wine?
We talked about finding the vehicle of communication and production standards that bring us closer to more consumers, eager and curious, but they can feel excluded from a discourse that seems to be only for connoisseurs. Democratize and demystify wine is doing next. So Cingles Blaus looking to make easy drinking wine with aromas tastes clean and rare, to be appreciated in the table and enjoy without more, that cause repeated and leave you more than good feelings. The purpose of the winery is that when you break through the front door is accessed more wine culture in general, and thus the consumer feel more informed and more confidence in his judgment and in their future elections.
To achieve this we have developed two parallel and complementary strategies: creating wines with an excellent quality / price ratio, and the incorporation of technological innovators in the field of communication to establish the most direct relationship with our consumers.
This tool is called barcode of two dimensions and is the evolution of popularly known barcode.
Cingles Blaus - Image and communication
Cingles Blaus is a young company founded in 2002 at old Montsant vineyards and is the partnership between Magi, winemaker and founder of the brand Busquets family, owner of Mas de les Moreres, where currently produced and created wines . The project as we know it does not reflect a nostalgia factor, but the instinct of a veteran entrepreneur Busquets family. Lifelong entrepreneur and heir to a tradition of designers, Joseph decided to rescue the old vineyards of the farm and experience a new world of business. So the encounter with Magi and Cingles Blaus Registers to Vote at Mas de les Moreres. The creators of the wines are Eloi Mila and Magi.
October, Mas de les Moreres Selecció and Dolç, pansificado are wines of medium and high.
Blaus Cingles Catalan are the words for the sharp tips of blue in ending Montsant massif, whenever seen from land, give the feeling of being embedded in the sky. Name the emotion that is repeated over and over again, year after year, generation after generation, passing by and open to experience the feeling of peace, infinite, intimacy it conveys. This is the spirit that goes into every bottle of our wines and is the one we share with every person who drinks.
Somosene When we started working on the identity of Cingles Blaus, we knew the infinite label created from two-dimensional code, doors open alternative, different, new especially for this modern wine cellar produced by a young, eager to give talk about not only the contents of the bottle, but the intention behind it
Cingles Blaus - promotion
Democratize the wine
When from Cingles Blaus assume democratize wine, we are making a statement of intent: to work to return the wine to the daily diet, sustainable and healthy Mediterranean diet is one of the greatest exponents of the inimitable Mediterranean culture.
This does not deny the technological progress or develop a discourse that does not represent us, we do our technical advance and apply it to reach as many potential wine lovers, combining the culture of wine in our veins for centuries with social media tools to open most current and innovative new gateway to more culture of wine ...
