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More wine culture

What do we mean by democratizing the wine?
We talked about finding the vehicle of communication and production standards that bring us closer to more consumers, eager and curious, but they can feel excluded from a discourse that seems to be only for connoisseurs. Democratize and demystify wine is doing next. So Cingles Blaus looking to make easy drinking wine with aromas tastes clean and rare, to be appreciated in the table and enjoy without more, that cause repeated and leave you more than good feelings. The purpose of the winery is that when you break through the front door is accessed more wine culture in general, and thus the consumer feel more informed and more confidence in his judgment and in their future elections.
To achieve this we have developed two parallel and complementary strategies: creating wines with an excellent quality / price ratio, and the incorporation of technological innovators in the field of communication to establish the most direct relationship with our consumers.
This tool is called barcode two dimensions and is popularly known evolution barcode.